DIGITAL IMPACT LAB:
A Real-World Digital Marketing Program for High School Students Ready to Stand Out

Give your student a head start—before they even graduate.

Digital Impact Lab is a hands-on, virtual summer experience designed to help high school students build the skills, portfolio, and confidence they need to stand out in college applications and beyond.

In just 6 weeks, your student will learn the fundamentals of digital marketing from an industry expert, work on real-world brand projects, and walk away with a professional portfolio they can use right away.

Give Your Teen a Summer That Pays Off

In today’s world, where college admissions are more competitive than ever, Digital Impact Lab offers something that makes your student unforgettable: experience.

This isn’t just another class for your student to tune out. It’s a career-building experience that teaches teens how to think like marketers and apply their creativity in ways that businesses and schools value.

6 Weeks, Massive Impact

Future-Ready Skills
Students learn real digital marketing: social media, strategy, SEO, analytics, and more.

A Professional Portfolio
By the end, your teen will have a digital portfolio of marketing campaigns to show colleges and future employers.

Real-World Experience
Students will work on marketing projects modeled after actual business scenarios, gaining skills they can apply to internships, freelance work, or even launching their own ventures.

Competitive Edge
Whether they’re applying to business programs, starting a side hustle, or exploring creative careers, this program gives them a head start.

Taught by a Trusted Expert
Led by Tara Hack, a seasoned digital strategist and CEO of Avorio Marketing, your student will learn from someone who’s done the work (and knows how to teach it in a way teens actually enjoy).

Program Details

Digital Impact Lab was specifically designed for ambitious high school students interested in business, marketing, or entrepreneurship.

  • Dates: June 17 – July 31

  • Live Classes: Tuesdays & Thursdays | 10:30 AM – 12:00 PM PT

  • Format: Live Zoom sessions + project-based assignments

  • Recordings Available: Can’t attend live? Replays are available on-demand.

How it Works

Learn from a Pro

Interactive lessons from an experienced marketer who makes it fun and practical.

Apply New Skills Right Away

Students create campaigns and strategies based on real companies.

Build a Standout Portfolio

Projects students can use in college apps, resumes, and interviews.

Gain Confidence in Their Future

Watch your student discover how creative and capable they truly are.

Meet Your Instructor

TARA HACK
Founder & CEO of Avorio Marketing

With over a decade in digital strategy, Tara helps people and brands grow online through marketing that feels authentic and performs. She’s guided dozens of businesses and nonprofits, and now she’s teaching the next generation how to succeed in today’s digital economy.

She brings real-world experience and an encouraging, student-centered approach that makes even complex topics accessible and exciting.

Limited Spots Available-Enroll Now!

$697.00
One time

Make this summer count.
Give your student the tools to explore their interests, build a skillset for the future, and start their college or career journey with confidence.

Frequently Asked Questions

  • This course is for high-achieving high school students who are curious about marketing, business, or digital media. Whether they’re considering a career in marketing, want to strengthen their college applications, or simply love social media and want to understand how brands use it, this program provides practical skills they can use immediately.

  • No prior experience is required! The course starts with foundational marketing concepts before diving into hands-on application. Students will be guided through each step and gain confidence as they build their own marketing campaigns.

  • Unlike traditional business classes that focus on theory, this course is immersive and hands-on. Students won’t just learn about marketing. they will actively create practice campaigns, develop strategies, and build a portfolio of real work that can be used for college applications, internships, and beyond.

  • Yes! Students will select a real-world business or organization and develop marketing strategies as if they were real marketers. This approach ensures they leave with tangible experience, not just classroom knowledge.

  • Students will walk away with industry-relevant skills that can be applied to internships, college applications, and even freelance work. Marketing knowledge is valuable in nearly every career, and this course gives students a competitive edge by providing hands-on experience and a professional portfolio.

  • By the end of the program, students will know how to:

    • Create and execute a marketing strategy.

    • Identify target audiences and craft compelling messaging.

    • Develop marketing campaigns across social media, SEO, and digital advertising.

    • Use analytics to measure and optimize performance.

    • Present a portfolio of real marketing work to showcase their skills.

  • Digital Impact Lab will run June 17th-July 30th. We will host live virtual sessions on Tuesdays & Thursdays, 10:30 am - 12:00 pm PST.

    YES, the sessions will be recorded and posted to the course platform so students refer back or catch up if they miss a session!

  • We understand that high school students have a lot on their plates! The course is designed to be engaging yet flexible, allowing students to complete lessons and projects without feeling overwhelmed. If your student is motivated and excited to learn, they will be able to fit it into their schedule. If they miss a session, they will be able to catch the recording, though we highly recommend attending live as much as possible.

  • Students will receive a digital certificate upon completing the Digital Impact Lab!

Contact Us

Have another question about Digital Impact Lab? We’re happy to chat about it!