Strategic Website Audits
Your website doesn’t need more surface-level tweaks.
It needs better strategy.
If people are landing on your website but not converting, this isn’t a design problem… It’s a strategy problem.
Most websites fail to convert not because they’re ugly or broken, but because they’re unclear. Unclear about who they’re for, what action they’re meant to drive, and how they support the way the business actually makes money.
That’s exactly what this audit is designed to uncover.
What This Audit Is (and Is Not)
This is not:
A surface-level design critique
A list of cosmetic tweaks
Generic best practices or templates
A disguised pitch for a redesign
This is:
A strategic evaluation of how your website supports conversion and revenue
A clear diagnosis of what’s working, what’s blocking action, and why
Prioritized, actionable recommendations you can actually use
We look at your website as part of a larger system, not a standalone asset.
What We Review
Your audit is grounded in real strategy, not opinions.
We assess:
Messaging & positioning clarity: Is it immediately clear who this is for and why it matters?
Conversion paths: Are users guided toward action, or left to figure it out themselves?
Page structure & flow: Does the site build confidence and momentum, or friction?
Offer alignment: Does the website reflect your current business model and priorities?
Strategic gaps: What’s missing that’s preventing stronger performance?
Every recommendation is tied back to outcomes, not aesthetics.
What You’ll Receive
A comprehensive strategic website audit
Clear, prioritized insights (what to fix first, what to leave alone)
Direct feedback you can implement immediately
Actionable guidance you can implement internally or with your team
Delivered in 7 days or less.
Who This Is For
This audit is for you if:
Your website gets traffic but doesn’t convert consistently
You’ve made changes but performance hasn’t improved
You’re planning growth and want to ensure your site can support it
You want clarity before investing in redesigns, ads, or campaigns
This is especially valuable for founders, service providers, nonprofits, and growing organizations who need their website to work, not just exist.
Why Start Here
Most marketing problems trace back to the website.
If the site isn’t clear, nothing else performs the way it should.
This audit gives you a grounded, strategic understanding of what’s actually happening and what to do next, before you spend more time, money, or energy guessing.
If your website isn’t converting the way it should, this is the place to start.
This audit stands on its own. No obligation for ongoing work.
